Rachel's worked on both local and global brands including some UK household favourites like Terry's Chocolate Orange, Dairylea, Mr Kipling - and now one of the biggest of all, The National Lottery. The National Lottery is an £8bn brand played by millions of people every week, with a unique societal role in that its purpose is based on raising money for good causes - over £30m every week. Rachel leads the development and delivery of the National Lottery's consumer marketing plan and is passionate about developing executable strategies with consumer insight at their heart. Proud of her growth mindset, she's always looking for ways to develop her marketing and leadership skills and is currently studying for a professional coaching qualification.