Inspiration: New York 2024 Changemakers Conference at Advertising Week | Impact

The Marketing Society New York annual Changemakers Conference is back, and this time we're popping up at the Scale Up Lounge at Advertising Week New York, on October 10 from 9.30am-12.00pm.

Our theme this year is IMPACT: the very essence of what being a marketer is all about. We (marketers) create value and in order to do that, we need impact.

With huge thanks to our Headline Partner, MSQ, we'll be delivering a morning of insights from transformative leaders across diverse sectors.

WHAT DOES IMPACT IN MARKETING MEAN?

Whether it’s impact on organisations, on society, resolving negative impacts or leading with personal impact; the influence and impact of a marketer is felt in every function of our businesses in the way we create value for not just our brands and our people but for society around us.

Our conference will explore the themes of impact through the stories and experiences of our speakers who will offer up new perspectives, creative ideas and revolutionary thinking that will help you do well, do good and set your true potential alight.

As part of our series of conferences hosted in 6 countries over 6 weeks, Changemakers: Impact delivers inspirational stories that will challenge your thinking. With a variety of sessions from leaders from inside and outside of our industry, the day will give you a burst of inspiration, while being in the company of our brilliant community.

THE SPEAKERS:

The Marketing Society New York annual Changemakers Conference is a half day experience featuring new creative ideas, a chance to make new connections and hosting a lineup of diverse and dynamic speakers who tell unforgettable stories that ignite change.

A morning of enlightenment, mind-blowing, courageous, boundary-crushing, thought-provoking, inspirational speakers that will make you think differently, act differently and make you proud to be a marketer.

THE AGENDA:

• 9:30 AM: Opening Address
  Michelle Froah, Global Chief Marketing & Innovation Officer, SVP of Corporate Solutions, ETS & Chair of The Marketing Society New York
• 9:40am: Welcome & Energiser
  Sophie Devonshire, CEO, The Marketing Society
   
• 9:50 AM: Cultural Endurance for Impact
  Mike DaRe, President, Smarts USA
  
  Why is it when brands want to make an impact in culture, they often find themselves just jumping from one hot ‘trend’ to another to turbo-charge their visibility and presence? In this learning session, we’ll explore how not to get it wrong and why creating work with ‘Cultural Endurance for Impact’ matters more than ever.
• 10:10 AM: Ideas that Change the World
  Suresh Raj, Chief Growth Officer, McCann New York & Cannes Glass Lions 2024 Jury Member
  Moderated by: Sophie Devonshire, CEO, The Marketing Society
  
  In this fireside chat, we’ll explore what went on inside the jury room for the Cannes Glass Lions and explore the groundbreaking culture-shifting campaigns that brands created to drive change and long-term impact.
• 10:30 AM: The Gen Z Impact
  Ella Froah, 17, Gen Z Environmental Advocate
  Emmet O’Sullivan, 17, Gen Z Author and Type One Diabetes Advocate
  
  Get a pulse on Gen Z from two high school students - the future changemakers – who are making an impact across healthcare and the environment. Be energized by their creativity and walk away thinking differently about lawmaker advocacy, butterflies, AI, and Gen Z.  BONUS: Write to your senator live with a new tool.
   
• 10:50 AM: Mission Matters: Amplifying Non-Profit Impact
  Michelle Froah, Global Chief Marketing & Innovation Officer, SVP of Corporate Solutions, ETS
  Laurel Rossi, Co-Founder and Chairwoman of the Board, Creative Spirit
  
  Join us for a coffee conversation to hear from two non-profit leaders about why their 'mission matters' and how they're driving impact through transformative social good, exemplifying the essence of a changemaker.
   
• 11:10 AM: Under the Spotlight with Sheryl Adkins-Green
  Sheryl Adkins-Green, Chief Marketing and Experience Officer, Mary Kay Global
  Moderated by: Helena Verellen, Co-Founder, QelviQ
  
  Join us for Under the Spotlight chat with trailblazer and changemaker, Sheryl Adkins-Green, where she will share her remarkable journey of creating transformative impact across various dimensions including leading organizations, driving societal change, solving complex challenges, and honing personal leadership. Discover how her innovative strategies and leadership insights can empower you to make a lasting impact for your career.
• 11:30 AM: Using Business as a Force for Good: Integrating Performance and Purpose
  Linda Bethea, Chief Marketing Officer, Danone
  Gemma Hart, SVP, Corporate Affairs, Danone
  Moderated by: Adriana Rizzo, Fractional CMO, Pivot Point Advisory
  
  As an organization with a mission to bring health through food to as many people as possible, we know that innovation is critical to unlocking more access to nutrition.
  In this session, hear how building a purpose-driven business can drive both performance and community impact, interdependently and how leading with change not only benefits people and health for greater societal impact, but also make businesses more successful and competitive.
• 11:50 AM: Closing Address
  Jason Chebib, Co-chair, The Marketing Society
• 12:00 PM - 1:00PM: Connections & Conversations Networking Lunch, The CMO Lounge
  To celebrate The Marketing Society New York Changemakers Conference and Advertising Week, we invite you to join us at The CMO Lounge for connections & conversations over lunch, with like-minded peers.
   

THE DETAILS:

Date: Thursday October 10
Time: 9.30 – 12.00pm (ET)
Venue: Scale Up Lounge at Advertising Week New York, THE PENN DISTRICT

To access Advertising Week New York and our conference, members of The Marketing Society will get a FREE pass, to enable them to attend our Changemakers conference on Thursday 10th Oct from 9:30am-12pm and enjoy the rest of Advertising Week with us too. Details on how to redeem your pass will be sent in an email so please look out for it. Members can also hit the button on this event page to ask to redeem their pass with our bookings team.


We hope you can join us for a morning of inspiration! 
 

With thanks to our Headline Partners:
 

Our Speakers

Who can book on to this event?

Members: This event is complimentary as part of your membership and details on how to redeem your pass for Advertising Week New York 2024 will be sent to all members by end of September.

By Invitation: We welcome you to join our event if you have received an invitation by The Marketing Society Board Members or Speakers. The link to register for your free Advertising Week New York pass will be in your invitation.

Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event, please do apply for membership at this link (details for qualification at application stage): https://www.marketingsociety.com/join