Michelle Froah is the Global Chief Marketing Officer at ETS, the largest private educational assessment organization in the world serving 50 million people each year across 200 countries. She is responsible for building the ETS brand, marketing and innovation globally across enterprise functions, product innovation, business marketing and community engagement.

Michelle leverages her extensive global experience in building brands and driving growth across industries as prior to joining ETS in 2023, she served as Senior Vice President of Global Brand & Marketing at MetLife and previous to that has had senior roles leading marketing, sales and operations functions across the globe for Samsung Electronics America, Kimberly-Clark, and Procter & Gamble.

Michelle contributes to the industry by serving on The Marketing Society board as Co-Chair and Fellow, Brand Innovators Advisory Board, ANA CMO Growth Council and Rye Art Center board.  She also serves as Chairman of Brandable Pte. Ltd., a marketing and branding consultancy based in Singapore.  She holds an MBA from the University of Iowa Tippie College of Business as well as a Bachelor of Science in Mechanical Engineering from Iowa State University.