Empower

Can subtlety save us from cynicism?

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'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'

Storytelling - Oh no, do we have to?

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Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.

Why stories are important for Squiggly Careers

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Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.

The stories we tell...

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Author, speaker and founder of Upping Your Elvis, Chris Barez-Brown, says that the stories we tell ourselves shape our very being, and in just ten minutes a day we can be happier and more optimistic.

Reclaim your marketing career

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Author of The Whole Marketer, Abigail Dixon, asks, how do you cultivate a values-based career? Well... the story starts by defining your values, taking the reins and finding your own path.

The stories we don't tell: reproductive rights and work

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VP, Brand at Electronic Arts, Elle McCarthy, on pregnancy, internalised guilt, speaking up as a leader and breaking societal norms.

How do you construe?

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Professor Dan Cable's teachings focus on employee engagement, change, organisational culture, leadership mindset, and the link between brands and employee behaviours.

Is your brand at risk for not upgrading to activism 2.0?

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Lauren Kelly has worked for Dell and PepsiCo... now CMO at crowdsourcing platform ThoughtExchange, she reminds us activists aren't brands, they're people.

What happens when ego and activism collide? Nothing

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Bestselling author, creative sociologist, futurist, cultures consultant, and LinkedIn Top Voice 2020, Amy Kean, says to the industry: if you want change, change things, without fanfare or fireworks.

Mutiny in the boardroom

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Alex Barker leads Be More Pirate, a social movement that supports people and organisations to challenge the status quo. Here she says the best people to hold brands to account are their own people.

Standing up, standing out, standing for something: It's not easy for humans

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... says Co-Owner and Strategy Partner at Harbour Collective and Co-Author of The Creative Nudge, Kevin Chesters

An authentic brand is one whose actions match their values

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From Adidas to Oreos, CEO of The Social Element, Tamara Littleton, looks at brands today that are taking a stand on the big societal issues that define our age.

More than a moment: why temporary activism will not achieve inclusion

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Marianne Waite, Director of Inclusive Design at Interbrand, argues that disability inclusion is not about doing the right thing, but about understanding human truths.

Second wave of activism

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Trevor Robinson OBE, reflects on the next wave of activism and warns brands that hide behind superficial commitments can put the business at risk.

Reinvent marketing to women

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Co-Author of Brandsplaining, Jane Cunningham, says that you need to reinvent marketing to women if you want to be fit for purpose in the new normal.

Using intercultural thinking to reinvent and recover post-pandemic

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RED UNIT's Thorranze Cheung looks at how companies like Glasgow Taxis and a bubble tea brand have used intercultural thinking to reinvent during covid.

Understanding your values

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Why you needn't reinvent the wheel for the road to recovery, says On the One's founder, Rob Mathie.

Personal Reinvention: How the pandemic can make us stronger

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Without a doubt, the COVID-19 pandemic has completely changed the world as we know it and how we live our day-to-day lives.

Seven tips for marketing sustainability as a challenger brand

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Mark Barden, partner at eatbigfish, on why brands need to consider sustainability as a way to reinvent their business and communications strategies.

You said what????

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Chris West, CEO of tone of voice agency Verbal Identity looks at how brands have changed their language during Covid, and why it's time other brands did the same.

Redefining Experiences

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Becky Dillon, VP Experiential and Executive Producer at VICE Media, shares this report from VICE on how young people will drive the re-emergence of the experience economy.