'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'
Empower
Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.
Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.
Author, speaker and founder of Upping Your Elvis, Chris Barez-Brown, says that the stories we tell ourselves shape our very being, and in just ten minutes a day we can be happier and more optimistic.
Author of The Whole Marketer, Abigail Dixon, asks, how do you cultivate a values-based career? Well... the story starts by defining your values, taking the reins and finding your own path.
VP, Brand at Electronic Arts, Elle McCarthy, on pregnancy, internalised guilt, speaking up as a leader and breaking societal norms.
Professor Dan Cable's teachings focus on employee engagement, change, organisational culture, leadership mindset, and the link between brands and employee behaviours.
Lauren Kelly has worked for Dell and PepsiCo... now CMO at crowdsourcing platform ThoughtExchange, she reminds us activists aren't brands, they're people.
Bestselling author, creative sociologist, futurist, cultures consultant, and LinkedIn Top Voice 2020, Amy Kean, says to the industry: if you want change, change things, without fanfare or fireworks.
Alex Barker leads Be More Pirate, a social movement that supports people and organisations to challenge the status quo. Here she says the best people to hold brands to account are their own people.
... says Co-Owner and Strategy Partner at Harbour Collective and Co-Author of The Creative Nudge, Kevin Chesters
From Adidas to Oreos, CEO of The Social Element, Tamara Littleton, looks at brands today that are taking a stand on the big societal issues that define our age.
Marianne Waite, Director of Inclusive Design at Interbrand, argues that disability inclusion is not about doing the right thing, but about understanding human truths.
Trevor Robinson OBE, reflects on the next wave of activism and warns brands that hide behind superficial commitments can put the business at risk.
Co-Author of Brandsplaining, Jane Cunningham, says that you need to reinvent marketing to women if you want to be fit for purpose in the new normal.
RED UNIT's Thorranze Cheung looks at how companies like Glasgow Taxis and a bubble tea brand have used intercultural thinking to reinvent during covid.
Why you needn't reinvent the wheel for the road to recovery, says On the One's founder, Rob Mathie.
Without a doubt, the COVID-19 pandemic has completely changed the world as we know it and how we live our day-to-day lives.
Mark Barden, partner at eatbigfish, on why brands need to consider sustainability as a way to reinvent their business and communications strategies.
Chris West, CEO of tone of voice agency Verbal Identity looks at how brands have changed their language during Covid, and why it's time other brands did the same.