... says Co-Owner and Strategy Partner at Harbour Collective and Co-Author of The Creative Nudge, Kevin Chesters

​Most of us (the decent ones at least) wouldn’t argue that the key activist issues of the last few years are worth supporting and standing up for.

But so many of us – people, brands, businesses – don’t exactly grab a flag & rush headlong for the barricades. It’s easy enough to get people to stick up a Twibbon, but how do we properly inspire or enrage people to stand up & take proper action.

To DO something.

The first thing to say is that it isn’t an easy or natural thing for us humans to do. When it comes to active activism it really comes down to some simple things human beings that they’re not naturally very good at. You are trying to get people to get off the couch (or Twitter) and actually do something. Fundamentally you are trying to get people to stand up for something. Individually or as a brand. That means getting people...