Redefining Experiences

Becky Dillon, VP Experiential and Executive Producer at VICE Media, shares this report from VICE on how young people will drive the re-emergence of the experience economy.

What happens now?

We are at a turning point in human history. The events of 2020 – COVID-19, social and political turmoil, disinformation – have challenged us beyond measure. Through all of this chaos and uncertainty, experiences and connections have not been on hold, they’ve just looked different. We’re about to remerge into a cultural renaissance with energy unlike anything seen before. So what happens to the experience economy now?

In this report, we’ll glimpse into the future as seen through the lens of young people - young people who have evolved, envisioned, and changed the world during such a pivotal time. We look at a newly developed marriage between consumer identity and experiences, the intentionality with which young people will partake in events and seek out new experiences, and the key shifts in consumer perspective that will steer us into the next era of culture and the...