Can subtlety save us from cynicism?

'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'

Over the last 18 months, it’s safe to say that more and more people have become more & more fed up.

Fed up with lockdowns. Fed up with Zoom calls. Fed up with sour dough. Fed up with traffic light schemes.

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