Author of The Whole Marketer, Abigail Dixon, asks, how do you cultivate a values-based career? Well... the story starts by defining your values, taking the reins and finding your own path.

Overwhelm is the overriding emotion marketers express to me...

Overwhelmed by the increased breadth of their role, the pressure of commercial responsibility and accountability, the constant evolution of the profession, with new approaches and techniques that they struggle to find the time to upskill on, struggling to find work-life balance, with PowerPoint decks being the focus of most evening activities.

And this was all before the pandemic.

We are now experiencing heightened levels of stress, with reduced opportunities to recharge, now being tasked with ‘Covid recovery’. Marketing should 100% be the function that leads this, but we are being tasked to do it with minimal energy in the tank and very little fulfilment in our souls.

For all its downsides the pandemic has brought, it has also provided time outside of work to slow down and reflect on what it is we truly...