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Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes
Blogs and think pieces
Why Marketing Matters: The Campaigns That Changed Everything: Part 3
To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Sport England's This Girl Can to Nike Dream Crazy, three iconic campaigns from the 2010s and 2020s prove that the greatest marketing doesn't sell products, it shapes culture, identity and behaviour change.
Why Marketing Matters: The Campaigns that Changed Everything: Part 2
To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Dove's Real Beauty Apple's iPod Silhouette, three iconic campaigns from the 2000s and 2010s prove that the greatest marketing doesn't sell products, it shapes culture, identity and drives the digital revolution.
Why Marketing Matters: The Campaigns That Changed Everything: Part 1
To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Nike's Just Do It to British Airways' Face, three iconic campaigns from the 1980s and 90s prove that the greatest marketing doesn't sell products, it shapes culture and identity.
Culture is no longer a marketing input. It is the Operating System for Growth
With attention fragmented and trust in an increasingly fragile state, growth is harder to manufacture than ever. The brands pulling ahead are not spending more - they are embedded in culture. Attention no longer lives in ad breaks. It lives in fandom, memes, WhatsApp groups, music drops, social and feeds and communities where meaning is created and shaped in real time. Nicola Graham explores this topic.
If AI’s the baseline, what's your differentiator?
Most marketing agencies have AI now, as well as every freelancer and every graduate. And that means AI capability is no longer...
Learn Like a Lobster with The Marketing Society
The Marketing Society Fellow Helen Tupper and Sarah Ellis hosted an evening with The Marketing Society in New York, to celebrate the launch of their new book Learn Like a Lobster.
Watch
Global Conversation: Beyond Profit & Purpose-Driven Leadership
Global Conversation: Beyond Profit & Purpose-Driven Leadership
Global Conversation: Three Paths to Growth
Global Conversation: Three Paths to Growth
Global Conversation: How Leading CMOs are Restructuring their Funnel Strategy
Global Conversation: How Leading CMOs are Restructuring their Funnel Strategy
Annual Lecture UAE 2026
Annual Lecture UAE 2026
Case studies
The Marketing Society Global Awards 2025: Not for profit marketing (Highly Commended)
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks
The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation
The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty
The Marketing Society Global Awards 2025: Marketing Innovation and Technology (Highly Commended)
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Highly Commended was Audi Match, How we helped prospective car buyers find their perfect Partner
Empower
Can subtlety save us from cynicism?
'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'
Storytelling - Oh no, do we have to?
Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.
Why stories are important for Squiggly Careers
Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.
The stories we tell...
Author, speaker and founder of Upping Your Elvis, Chris Barez-Brown, says that the stories we tell ourselves shape our very being, and in just ten minutes a day we can be happier and more optimistic.
Interviews
Member Interview with Lousie Killough
Member Interview with Lousie Killough, Executive Director, The Union
Member Interview with Dom Robertson
Member Interview with Dom Robertson, Managing Director RPM
Interview with Crawford Hollingworth
We caught up with Crawford Hollingworth ahead of his appearance at Navigate Now and Next Scotland on 23 April