How Your Digital Advertising Money Is Being Wasted

Digital advertising is full of costly inefficiencies but by investing in fraud detection, transparent reporting, meaningful KPIs, better data utilisation, and strategic automation oversight, marketers can make every dollar spent, count.

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The role of media during Ramadan

Global research by The Trade Desk has revealed compelling insights into how technology and media consumption are reshaping Ramadan traditions across the Middle East,

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Unofficial Partner - The Buy Side: Why the financial sector spends so much on sport

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.  Our guest is Richard Deane, who's career includes running...

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Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery

“The more people bring AI in-house the better it will be for the environment”… “You’ve got to spend the money to take advantage of the...

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Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery

“The more people bring AI in-house the better it will be for the environment”… “You’ve got to spend the money to take advantage of the...

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The Whole Marketer Ep142 - Connecting with your Consumer with guest Toby Horry

Episode #142. Connecting with your Consumer is the focus of today’s episode, an evolving technical and soft/human skill for marketers to develop as our human...

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