The article explores why working environments and cultural compatibility are a lot like the early stages of dating. Readers will learn why authenticity matters, how to spot the red flags, and why pretending never leads to a healthy match. It encourages both leaders and employees to recognise compatibility early and to walk away when it’s just not “the one.”

A think piece by Unilever's Andrea Cappi on why with AI and fragmented audiences, true competitive advantage comes not from more data but from deeper human understanding.

A recent event in Sinapore looked at how Chinese brands have evolved from global challengers to market shapers and why they must now balance their cultural strength with the brand discipline and long-term equity for sustained global success.

Every marketing team uses AI now but what they actually do with it varies enormously. Most marketing leaders can't tell who's using it well and who's just typing into it as Cemre Akkaya explains.

Member Interview with Andy Yost, Chief Marketing Officer, Medforth Global Education

At The Marketing Society’s Dubai anniversary, Christina Peyton shares insights from Sophie Devonshire, Mark Ritson and Amina Taher, reminding marketers to slow down and get the basics right. Start with diagnosis and strategy, build emotional memory, take pricing seriously, and use AI to support strong thinking, not replace it.