Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.
In My Humble Opinion Episode 4: There’s nothing more valuable than an idea that moves the world
We dive deep into how global ideas and campaigns can create lasting impact, exploring everything from Barbie to Spotify Wrapped, and sharing insights from Cathay Pacific's Move Beyond platform.
Lisa Delaney, Regional Head of Marketing & Lifestyle – Europe at Cathay Pacific chats to Alison Hoad, Chief Strategy Officer at Publicis London about everything from leveraging cultural moments to creating meaningful brand partnerships and how global campaigns are reshaping customer engagement and brand building.
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