Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.
Episode 11 In My Humble Opinion...Data is set to fuel creativity in the age of AI
Featuring Philip Gamble from Performics, and Jack Peat, Head of Newsroom at Taylor Herring. AI already has an opinion about your brand whether you know it or not. Philip and Jack explore the quiet data revolution reshaping how brands show up in the age of AI search, and make a compelling case that data doesn't kill creativity. It fuels it.
From Philip's revelation that around three quarters of what AI believes about a brand comes from third-party sources - not the brand itself - to Jack's observation that the era of throwing spaghetti at the wall is giving way to something far more precise and intentional, this episode reframes what it means to build brand authority today.
The brands that understand their AI perception and act on it are the ones that will win. This conversation shows you what that looks like in practice.
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