Accenture Song’s trend research consistently shows that today’s consumers expect every brand interaction to feel uniquely relevant. Brands that do this right don’t just build better experiences, they see measurable gains in customer loyalty, engagement and conversion.

The Marketing Society's correspondents at Cannes Lions 2025 returned with a unified message: marketing has found its confidence again.

AI has made significant strides in being multilingual, but can it ever be truly multicultural?

“There it is again, that funny feeling”, sings Bo Burnham in his Netflix comedy special, Inside, lamenting the sheer oddness of our tech-drenched world. Well, buckle up because we are heading into more funny feelings as AI makes whole brands feel like Arial font rendered in 8K. An article from BBH London

Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

Will AI content creation tools render writers and creators obsolete? And how does the rise of AI compete with the increase in the creator economy...