“There it is again, that funny feeling”, sings Bo Burnham in his Netflix comedy special, Inside, lamenting the sheer oddness of our tech-drenched world. Well, buckle up because we are heading into more funny feelings as AI makes whole brands feel like Arial font rendered in 8K. An article from BBH London

Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

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