In the fourth of this series, Crawford Hollingworth explores endorsement, the difference between a recommendation that helps us choose and a person willing to put their name behind it. AI can rank options and even write a convincing testimonial, but it cannot stake its reputation on a choice. Drawing on behavioural science, this piece asks leaders whether their organisations are earning real endorsement or merely manufacturing approval.

AI won’t replace marketers, but it will expose the ones without real craft. Lex Bradshaw-Zanger on what has to change.

Vice Chair of The Marketing Society New York Suresh Raj on why the marketing leaders who win the AI transition will be the ones who build trust, not just speed.

Why experiencing AI first-hand is the key to moving beyond apprehension and unlocking new possibilities for faster, smarter ways of working. Electric Twin's Leanne Tomasevic on this and other insights from The Marketing Society’s The Accelerator Day,

This piece explores why customer communications are quietly costing companies far more than most marketing teams realise, and what it would take to fix that.

In the third of this series, Crawford Hollingworth explores trust, perhaps the hardest human connection to earn. AI can verify facts, predict credibility and measure reputation, but it cannot make people believe. Drawing on behavioural science, this piece argues that trust may become one of the last sustainable competitive advantages, and asks leaders whether their organisations are earning belief through shared risk and integrity or merely optimising trust out of existence.

The article from the Red Pill series: While AI makes it easy to replace real customer and employee feedback, the leaders who keep listening to real people will have the advantage.

Semrush data reveals how AI and search now work together throughout consumers' buying journeys and decisions.

What happens to marketing when AI can do the work? In this Show and Tell session, Fabian Roser, Co-founder of Super Spring, explores how AI...

Hadi Lotfi explores how AI is moving marketing beyond experimentation and individual tools toward connected workflows, stronger operating models and smarter decision-making that delivers real business impact.