Semrush data reveals how AI and search now work together throughout consumers' buying journeys and decisions.

What happens to marketing when AI can do the work? In this Show and Tell session, Fabian Roser, Co-founder of Super Spring, explores how AI...

Hadi Lotfi explores how AI is moving marketing beyond experimentation and individual tools toward connected workflows, stronger operating models and smarter decision-making that delivers real business impact.

In this Global Conversation, Craig Inglis, Global Chair of The Marketing Society, is joined by Peter Cross, customer behaviour expert, retail consultant and author of...

In My Humble Opinion is a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.

Agentic AI makes it possible for insight functions to surface existing knowledge, work across fragmented data and drive action directly freeing up human expertise for where it matters says Accenture Song's Matt Addison.

Discover how marketing leaders are using AI in practice. In this first Show and Tell session, Members share practical demonstrations of AI-powered workflows, from strategy...

Some people will tell you Cannes Lions hasn’t moved fast enough. That may still be true on parts of the Croisette, or in the bar at the Carlton, but it wasn’t true in my classroom. Lex Bradshaw-Zanger shares his insight from Brand Marketer Academy.

In Part 4 of the Red Pill series humari’s Joe Hildebrand explores what’s really blocking marketing teams from getting real value from AI - and it isn’t always fear.

The second in our series explores emotion, perhaps the most fundamental human advantage of all. AI can read emotion, detect sentiment and measure reactions, but it cannot create feeling. Drawing on behavioural science, this piece argues that emotional significance may become one of the scarcest and most valuable assets in an AI driven world, and asks leaders whether their organisations are designing memorable emotional moments or merely efficient journeys.