Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.
In My Humble Opinion Episode 2: More brand experiences should be buyable
Amanda Farmer, Chief Executive Officer of LeSHOP and Kate Narbrough, Global Brand Director at Nomad Foods explore how the traditional marketing funnel is transforming, why brand equity and commercial performance go hand in hand, and how companies can create seamless shopping experiences across multiple touchpoints.
From social commerce to in-store activation, discover how Nomad Foods is adapting their marketing strategy to meet changing consumer expectations while maintaining strong brand identity across 22 European markets. Join us as they share insights on integrating brand and commerce into a cohesive approach that drives both engagement and sales.
Listen to the podcast.
