Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.
In My Humble Opinion Episode 5: Getting to great work is hard work
Featuring Karen Martin, CEO at BBH in conversation with Michelle Spillane, Managing Director Marketing at Paddy Power. Together they explore the challenging journey from good to great advertising, discussing how truly exceptional creative work doesn't just inform, it transforms. Michelle shares insights on building a culture of creative bravery, leaving space for unexpected magic in the production process, and why investing in great work delivers the best ROI possible.
Whether you're a marketer, creative, or brand leader, this conversation offers valuable insights on building creative partnerships built on trust rather than control.
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