The viral 'Chinamaxxing' trend shows Gen Z is seeking cultural inspiration beyond Western norms. This piece reveals what this means for marketers navigating cultural relevance, representation and the fine line between appreciation and appropriation.

BTS's comeback reveals something every marketer should pay attention to - as K-pop chases global scale, its most loyal fans are switching off. This piece explores what happens when brands sacrifice specificity for universality.

Leaders who thrive in today's world won't be those who move fastest, it'll be those who remain internally stable while navigating external chaos. This piece explores the pressure responses that derail leaders with practical solutions.

Think piece by David Pugh-Jones on where AI earns its keep, where it doesn't, and why the marketers who combine human strategic judgment with machine efficiency will be the ones who pull ahead.

We brought our flagship Annual Lecture to the GCC for the very first time in 2026, marking a landmark moment for The Marketing Society in...

After years attending Davos, for EY's John Rudaizky this year felt different. Here he reveals what the conversations around AI trust, youth opportunity and marketing's evolving role really mean for the work that happens after everyone flies home.