Books have a way of getting under our skin. Join Mick Doran, Fellow of The Marketing Society as he tells us what he's underlined each week.

A Technique for Producing Ideas by James Webb Young

This is the single most important book that anyone in marketing

Onlife fashion, 10 rules for the future of high-end fashion by Giuseppe Stigliano, Philip Kotler and Riccardo Pozzoli and reviewed by Giles Lury, Senior Director at The Value Engineers.

Cutting through the growing noise to present clear information on the signals shaping our future. With more than a nod towards Nate Silver’s “The Signal and the Noise: The Art and Science of Prediction” the new book from Jeff Desjardins, is called Signals.

Giles Lury reviews “Tiny Noticeable Things – the secret weapon in making a difference in business” by Adrian Webster

Greener Marketing is a thought-provoking book, challenging current views and in many ways trying to start a revolution.

Reed Hastings, the CEO of Netflix, has just published a book on their famous culture. It’s better than most business books. But now I’m wondering: should it be filed under non-fiction or fiction?

Daniel Priestley’s strategic recommendation for creating an over-subscribed business comes in a number of stages, one of which is “You must give away information freely or cheaply and then charge for the implementation work” this book clearly falls into that category.

For me, a good business book should interest, engage and inform. It should tell me things I didn’t know and make me think.

The world of marketing is full of shiny objects and latest fads to chase, but at its core are some unwavering constants...

Gamification is a well-developed, highly refined set of nudge-behaviour principles and a buzzword that has been in wider parlance for a number of years...

“Fearless Innovation – A no-nonsense guide” by Alex Goryachev, reviewed by Giles Lury

Be Less Zombie is a ‘How To’ manual for innovation. Elvin Turner opens by positing that companies fall into one of two categories – Unicorns and Zombies.

I am not particularly ‘into’ gender stereotyping, especially in business. I picked up this book with a healthy dose of

I’m reminded of the Descartes quote “the reading of all good books is like a conversation with the finest (people)

In his new book “My Life and Rugby” England coach Eddie Jones, explains how when you’re in a team, there are “four fatal fears”:

Giles Lury, Director at The Value Engineers reviews 'The Strengths Workbook' by Sally Bibb

Direct Line's Mark Evans reviews the Leadership Factor by London Bravest Conference speaker, Drew Povey.

TSB's Pete Markey reviews London Bravest Conference speaker, David Nott's book, War Doctor, claiming 'it's one of the best books he's read'.

John Newton reviews Dave Trott's book, Creative Blindness And How To Cure It

Giles Lury reviews 'No Bullsh*t Leadership: Why the world needs more everyday leaders and why that leader is you', by Chris Hirst