Source: Canva (Pexels), Credit: Artem Bali

Cut from a new cloth

Review of "Onlife Fashion" by Giuseppe Stigliano, Philip Kotler and Riccardo Pozzoli

My first reaction to “Onlife Fashion” was that this was a very specialist subject and I was a bit surprised it had been published, but having read it, my views have changed. 

It is an interesting read and has lessons for high-end fashion brands but many of the insights and some of the new ‘rules’ have a much broader application.

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