Giles Lury

Giles Lury is a leading branding consultant and an executive at The Value Engineers. He is the author of How Coca-Cola Took Over the World and The Prisoner and the Penguin.


Giles Lury reviews 'No Bullsh*t Leadership: Why the world needs more everyday leaders and why that leader is you', by
Byron Sharp and others have argued that brands are rarely differentiated but are more likely to be distinctive. 
Giles Lury lists key learnings from the top five come backs as a thought starter for any marketer facing the challenge
Giles Lury Of The Value Engineers isn’t convinced  by “The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere,

Awareness, trial, sales and profitability are all good measures of brand success but while doing researching for my new book

Innovating the way you do innovation, by Giles Lury