Giles Lury
Giles Lury is a leading branding consultant and an executive at The Value Engineers. He is the author of How Coca-Cola Took Over the World and The Prisoner and the Penguin.
Giles Lury lists key learnings from the top five come backs as a thought starter for any marketer facing the challenge
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Giles Lury Of The Value Engineers isn’t convinced by “The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere,
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Awareness, trial, sales and profitability are all good measures of brand success but while doing researching for my new book
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