David Kean, co-founder of Catalyst, reframes how senior marketers approach their CV. Drawing on his expertise in human communication and persuasion, David shows why the most effective CVs lead with a main idea, use language that conjures a real person, and tell the course of a career rather than cataloguing its contents. A practical and thought-provoking session for anyone who wants their document to open doors, not close them.

LinkedIn expert Laura shows senior marketers how to make their LinkedIn profile and presence work strategically during a career transition. From conducting a back-channel audit to activating weak ties and owning your narrative, Laura covers the practical steps that help you stay visible, distinctive, and front of mind with the people who can open the right doors.

Kathleen Saxton, former CMO and headhunter turned psychotherapist, brings a uniquely dual perspective to career transition. From networking with purpose and managing headhunter relationships, to crafting your personal narrative, handling rejection and keeping momentum when the routine disappears, Kathleen covers the full emotional and practical landscape of being in market at senior level, with the kind of honesty that only comes from having been on both sides of the table.

Dominic Grounsell, Chief Revenue Officer at the Post Office, draws on a career spanning marketing, general management and C-suite leadership to share five practical tips for navigating career transitions well. From defining your North Star and understanding your motivations, to practising interview vulnerability and building headhunter relationships, Dom offers a clear and candid framework for making intentional moves and building the experience that makes senior leaders genuinely compelling candidates.

Scott Morrison, founder of The Boom, shows senior leaders how to turn transition time into strategic advantage using his Mount Impact framework. Learn how to think at altitude between roles, identify the opportunities that will move the needle fastest, and define your unique leadership value so you enter your next position already ahead.

Mark Evans shares the practical three-step framework, scan, sift and sequence, that helps senior marketers cut through the cognitive overwhelm of a new role and align with key stakeholders from day one. Drawing on conversations with over 100 CMOs and marketing directors, this is a clear and immediately actionable session for anyone who wants to set themselves up for success from the moment they walk through the door.

Andreas Krasser, CEO of DDB Group Hong Kong, shares the leadership lessons that have shaped how he leads through uncertainty, crisis and change. From the principle of putting people before profit to the value of building a trusted peer network, this is a candid and practical session for senior marketers who are stepping into the leadership seat for the first time, or finding their footing within it.

Martin Glenn reflects candidly on what the transition from marketing director to chief executive really demands. From whole-system thinking and people decisions to unlearning arrogance and building credibility beyond the marketing function, Martin shares the hard-won lessons that shaped his leadership, and makes the case for why marketers are uniquely well placed to lead organisations, if they are willing to make the shift.