The biggest reason senior marketers underperform in a new role has nothing to do with capability. It is a mismatch of expectations with key stakeholders, and it is almost entirely avoidable.
Mark Evans has spoken with over 100 CMOs and marketing directors to understand what separates those who hit the ground running from those who struggle, and in this Your Next Chapter session he shares a deceptively simple three-step framework to help you make your first 90 days count.
Mark walks through his scan, sift and sequence process: capturing everything that needs your attention in one place, selecting the ten priorities that will create the most value whilst balancing risk and opportunity, and sequencing your plan in a way that gives senior stakeholders total clarity on what you are doing, why, and at what pace. He also introduces the Harvey Balls methodology as a practical tool for making progress visible and conversations with leadership far more productive.
Practical, structured and immediately applicable, this is a session for senior marketers who want to walk into their next role already ahead.
Log in to watch.
Members only
Not a member yet?
Want to read more of this article and others? Become a member today.
Already a member?
Sign in with your membership details to continue reading this article.