What does it really mean to lead, and how do you learn it the hard way?
Andreas Krasser, CEO of DDB Group Hong Kong, built his leadership philosophy around a single piece of advice that has stayed with him for years: it's how you show up. In this Your Next Chapter conversation, he unpacks what that means in practice, particularly during difficult and uncertain times.
Andreas reflects on the balance between optimism, confidence and humility that effective leadership demands, shares the moment a rock-bottom employee engagement score became one of the most important wake-up calls of his career, and explains why he believes every new leader needs to build their own version of what he calls the Lonely Club, a trusted group of peers with whom you can be genuinely honest about the pressures you cannot share with your team.
An honest and grounded session for senior marketers stepping into leadership roles and navigating the realities that come with them.
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