What does it actually take to make the leap from marketing leader to chief executive?
Martin Glenn has done it, and in this Your Next Chapter conversation he shares the mindset shifts, the hard decisions, and the things he had to unlearn along the way.
Speaking with The Marketing Society's Rachel Letham, Martin reflects on the moment he stopped thinking like a functional expert and started stewarding an entire business, why marketers are brilliantly placed to run organisations but need to build credibility with the finance community, and what it really means to lead when you are no longer the smartest person in the room. He also offers frank advice on what high-performing CMOs should stop doing immediately, and why persuading is always more effective than preaching.
An honest and candid conversation for senior marketers who are thinking about what their next chapter could look like beyond the marketing function.
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