If businesses run on visions, strategies and long-term plans, why do so few senior marketers apply the same thinking to their own careers?
Gareth Helm has held three CMO positions over 35 years in marketing, been laid off three times, and made three major career pivots, each one chosen for experience rather than money. In this Your Next Chapter session, he shares the career strategy framework that has guided every decision he has made.
Gareth walks through three practical stages: a rigorous situation analysis using a personal SWOT, tools like CliftonStrengths and Career Anchors, and a PESTLE applied to your own career; defining your North Star using a vivid ten-year vision and a six glasses exercise to understand where your energy and emphasis truly sit; and building a marketing plan for yourself that covers your CV, your LinkedIn presence, your networking strategy, and the development steps needed to close the gap between where you are and where you want to be.
The result is a framework that turns career transition from something that happens to you into something you actively design.
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