Thomas Barta

Marketing Leadership Expert and Author

Thomas Barta is one of the world’s premier experts on marketing leadership. He is a former partner of McKinsey and an organizational psychologist. He conducts ground-breaking research at the intersection of marketing and leadership – including the world’s largest study, with over 68,000 assessments – on what makes for an impactful marketing officer.
Thomas has developed the Marketing Leadership Masterclass since 2016. The aim? Help build the next generation of influential change leaders.
His and Patrick Barwise’s book, The 12 Powers of a Marketing Leader, has set the new standard for marketing leadership. As a dean of the firm’s highest-rated internal program, Thomas trained over a thousand McKinsey leaders on driving change without authority. To date, thousands of executives have attended his marketing leadership classes.
Thomas is the leadership dean of the Marketing Academy CMO Fellowship and an Honorary Fellow of The Marketing Society.
His work appears in Forbes, Marketing Week, and on his own TryThis.Blog.

Listen to Thomas Barta' stories from today’s most successful change leaders on what makes for an impactful marketer.
It was refreshing and energising to hear how marketing leaders can be influential and important within a business, earning themselves
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by Thomas Barta and
The Marketing Society presents: The Marketing Leadership Masterclass.
We are ending the year on a high with our Brave Together Conference in Dubai, in collaboration with Marketing Mania. 
We conducted the world’s largest leadership study, in partnership with leadership expert Thomas Barta and Kantar.