Accelerate: How to Thrive as a Marketing Leader in 2024

You are a marketer. You love brands, you know customers. But in 2024, leading marketing seems trickier than ever. We are currently seeing the biggest shifts in business since the industrial revolution. From AI to global conflicts—almost every firm must change to grow in the new world. This could be marketing’s moment. This could be your moment!

This isn’t a marketing talk. Thomas Barta makes the case why doing marketing isn’t the same as leading marketing.

Thomas Barta is one of the world’s premier experts on marketing leadership. He is a former partner of McKinsey and an organizational psychologist. He conducts ground-breaking research at the intersection of marketing and leadership. Listen to Thomas’ stories from today’s most successful change leaders. Learn from the world’s largest-ever study – involving over 68,000 assessments – on what makes for an impactful marketer.

So, no matter if you market a product, a service, or simply your idea—this webinar is for you.

What to expect from this session

How you can make the case for marketing at the top.
Ways to mobilize, colleagues, and clients.
The importance of being brave—and how to get there.

Thomas will also do a preview of the coming Marketing Leadership Masterclass, so you can see how you could benefit from this programme and The Marketing Society has a special member rate for the course so register here for more information. The best part? We’ll dedicate 30 mins of the time to your questions—so you can get first-hand advice from Thomas.

The prize? More influence, more impact, and – quite simply – more fun!