Accelerate: The Five Deadly Sins of Marketing Leadership

You are a marketer. You love brands, you know customers. But in 2024, leading marketing seems trickier than ever. We are currently seeing the biggest shifts in business since the industrial revolution. From AI to global conflicts—almost every firm must change to grow in the new world. This could be marketing's moment. This could be your moment!

This isn't just another marketing talk. Thomas Barta makes the case why doing marketing isn't the same as leading marketing. He starts by celebrating the triumphs of the world's marketing giants.

But then, he pulls back the curtain to reveal the Five Deadly Sins of Marketing Leadership. These sins are the hidden pitfalls that can derail a promising career.

Thomas Barta is one of the world's premier experts on marketing leadership. He is a former partner of McKinsey and an organizational psychologist. He conducts ground-breaking research at the intersection of marketing and leadership. Listen to Thomas' stories from today's most successful change leaders. Learn from the world's largest-ever study – involving over 68,000 assessments – on what makes for an impactful marketer.

So, no matter if you market a product, a service, or simply your idea—this webinar is for you.

What to expect from this session:

How you can make the case for marketing at the top
Ways to mobilize colleagues and clients
Insights from the Marketing Leadership Masterclass on how to sidestep the Five Deadly Sins of Marketing Leadership
Discover how avoiding these traps can lead to more growth, a rocking career, and, best of all, more fun in your work

Get ready to dive deep into the world of marketing leadership and emerge with practical strategies to elevate your career and impact.

Thomas will also do a preview of the coming Marketing Leadership Masterclass, which starts September 10, so you can see how you could benefit from this programme and The Marketing Society has a special member rate for the course so register here for more information.

This is a short sharp dose of inspiration from Thomas Barta, hosted by Rachel Letham, The Marketing Society Head of Brand and Communications.