Why Marketing Matters in 2025 with Thomas Barta

Marketing is changing, but not in the way many people think. Yes, AI, digital, the Super Bowl, and brand-building matter—but that’s not what CEOs talk about. They talk about growth and profitability.

In 2025, the best marketers won’t just be great at marketing. They’ll be business leaders who drive results.

That means shifting the thinking from campaigns to company impact, from metrics to money, from marketing plans to boardroom influence.

The question is: will you be the marketer who gets a seat at the table?

Join Thomas Barta as he delves into this topic and gives you inspiration and insights into how you can get a seat at the table.

What to expect from this session:

A 20 minute deep dive into why marketing matters in 2025
An Introduction into the Marketing Leadership Masterclass
Time for Q&A with Thomas

Get ready to dive deep into the world of marketing leadership and emerge with practical strategies to elevate your career and impact.

The Marketing Leadership Masterclass starts April 1, so you can see how you could benefit from this programme and The Marketing Society has a special member rate for the course so register here for more information.

This is a short sharp dose of inspiration from Thomas Barta, hosted by Rachel Letham, The Marketing Society Head of Brand and Communications.

Thomas Barta is one of the world's premier experts on marketing leadership. He is a former partner of McKinsey and an organizational psychologist. He conducts ground-breaking research at the intersection of marketing and leadership. Listen to Thomas' stories from today's most successful change leaders. Learn from the world's largest-ever study – involving over 68,000 assessments – on what makes for an impactful marketer.