The 2024 Cannes Lions International Festival of Creativity underscored the importance of brand growth, creativity, AI integration, and the evolving

Saatchi & Saatchi showcase some of the best emerging motion creators in the creative industry.

A place where we all know each other's name. Key takeaways from Cannes 2024 from The Marketing Society member Linn Frost

Julian Boulding is back with his annual review of Cannes Lions. We hope you enjoy this dive into the deep waters of the French Riviera and all that Cannes has to offer.

A new report by Digitas in association with The Marketing Society reveals the current priorities for leaders and explores how marketers can deal with the impact balancing act

A new BCG survey in partnership with the Association of National Advertisers (ANA) of over 200 CMOs in 7 countries, reveals CMOs overwhelmingly positive view of generative AI (GenAI) as the top way to improve efficiencies and unlock growth.

Virgin Atlantic is well known for it’s exceptional customer service, learn about the secrets and strategies behind their best-in-class approach to customers.

Five take outs from Richard Shotton and Rory Sutherland's conversation on how applying behavioural science insights to marketing can lead to improved memorability and performance.

A summary of our global The Digital Day events for 2024 including reviews, photos, videos and more

A reflection on the role of the CMO based on a fireside chat at Digital Day Singapore

Tish House, Head of Conversion Marketing at ITV shares her top four takeaways from The Digital Day England 2024

Our The Digital Day England 2024, Coffeehouse takeover host Sarah Dear from Social Element shares her key takeaways from the event.

Darren Chuckry was invigorated by the dynamic interplay of technology and creative strategy steering the future of marketing at Digital Day Singapore

The Marketing Society’s Singapore Digital Day Conference was a whirlwind of amazing insights, top tips and case studies. RAPP's Belinda Clark share her favourite bits.

A better understanding of attention and how it ties to business results will help marketers ensure their campaigns capture optimum consumer attention.

Support solutions provider TeamViewer has launched a new initiative to encourage more women to consider careers in sport technology roles

Drawing on a wealth of data and taking some innovative new approaches, a new white paper concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.

In today's constantly evolving marketing landscape, leveraging advanced tech is essential for any business wanting to transform its data-driven marketing capabilities.

Embracing the nuances of cultural differences, celebrating diversity and leveraging the digital landscape are the pillars of all successful global marketing plans.

Top tips for successful influencer marketing: why brands need to be ensure influencer campaigns are run properly to avoid negative impact.

Recently awarded Brand of the Year, Lucky Saint is a great example of how entrepreneurial thinking can drive success