For the longest time, leadership was defined by titles. The higher you climbed, the more influence you supposedly had. But I don’t think that’s the full story anymore, in fact, I’m seeing something very different happening, says Jessica Schroeder.
In today’s world, influence isn’t just about where you sit on an organisation chart - it’s about how you shape conversations, how you bring people together and how you help businesses navigate complexity. Those of us in communications, marketing and government affairs have always been connected to people - customers, employees, policymakers and the public and we’ve always played a role in shaping trust and guiding decision-making. More companies are realizing that communicators, marketers and government affairs professionals aren’t just supporting functions, they're strategic partners.
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