Trust – that vital component of any relationship be it personal or business – has emerged as a key driver of brand value and commercial success in today's fast-paced marketing landscape.
Indeed, a recent Edelman Trust Barometer reveals 63% of respondents were happy to pay more for trusted brands while 55% remained loyal even when those brands made mistakes.
However, earned trust is facing some stern challenges due to the rise of misinformation and AI-generated content, but the good news is, brands can take steps to mitigate these issues using a variety of measures including authentic communication, employing different media channels – such as inherently trusted channels like direct mail - and using trust as a KPI - to name a few.
Is your brand investing in trust as a business asset? Check out this new blog by Marketreach which reveals steps to strengthen trust in today’s challenging landscape. You can read the blog here
Marketreach are Partners of The Marketing Society
Published 21 March 2025
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