We’ve all read enough about in-housing now to know that as well as the copious positives, there are also a few pretty tough negative elements to contend with. 

Advertising will never be properly representative of the communities it is trying to reach until every single element of the process is re-analysed and reassessed.

Gartner flagged the warning “customer experience is the new competitive battlefield” a few years ago, and the message has sunk in at all levels within companies.

Which elements of what make us unique are truly determinant in driving the choices we make about products, channels & services?

Most of the UK lives outside London, but most of adland is in London. This can skew understanding of normal life, says Cravens’ Mark Hadfield.

The intense competition for the attention of younger viewers is seeing broadcasters develop new strategies to connect with this hardest to reach of audiences.

It’s 2022 and hell it’s time to bring on the Technicolour. And all bets are on creativity to help take us all to a happier, sunnier, more colourful place. 

Looking back over the dramatic transformation that programmatic advertising has brought to the wider advertising community, here's what we could have done differently.

Billions of people across the world are emotionally invested in the fortunes of these athletes, deeply in thrall to the individual dynasties they are building.

Sadly, even today, when you brief a lot of agencies, what you get back is a 30-second script. Not an idea. A script which is, in time, forcefully re-shaped, re-sized, blown up or cut down to fit whatever hole the media plan requires.

Marketing Leaders have a significant part to play in promoting and driving sustainability, and it is now more important than ever for brands to stand up. 

If I say metaverse, what comes to mind? The new improved ‘Second Life’? Something from a superhero film? A flash in the pan? In fact, the metaverse is a trillion-dollar opportunity. It’s understandably piquing the interest of many marketing leaders today.

We caught up with Andy Letting, alumni of the Marketing Leaders Programme, to find out the techniques from the programme that helped him understand leadership, become a better leader and develop techniques to deliver his "best self". 

Check out our monthly blog with Sunshine Communications where they dive into the world of social media.

Brand Solidarity, formed by Marcel Knobil, founder of Superbrands UK (the world’s independent brand authority) and branding agency Creative & Commercial aims to bring brands together to express a chorus of support for all the people of Ukraine. We're proud to support Brand Solidarity of which our CEO, Sophie Devonshire, is a patron.

The menopause is a huge part of the lives of all of us yet it becomes a taboo subject, whispered by those only who have experienced it. This is particularly true in the workplace, where that secrecy creates untold damage. So where did this taboo come from?

Many of the arguments ignore the complexity of corporate reputation and brand building. The fact is that purpose can be both an effective tool and a distracting exercise. Purpose isn’t the enemy, but the polarity of the analysis most certainly is.

At Lucky Generals, we were one of the first companies to put an official miscarriage policy in place in 2020, outlining the support and paid leave that both women and partners can expect. This has been a small but important gesture. 

As 2022 begins to unfold, I wonder if – like me – you’ve made New Year’s Resolutions to guide your actions this year? Many CMOs I speak to want this to be the year they transform marketing by decluttering. But how? I’ve shared my thoughts.

Change is a constant. But 2022 is talked of as the beginning of a great reset. To decide this year’s top twenty, eatbigfish researched hundreds of companies globally for brands with the ambition, clarity and confidence to match their innovation.

Right. January is over. All the theorising and guessing what the year will bring is done. Now the proper work begins. Chloe Davies, Head of Social Impact at Lucky Generals, on how to get your ESG strategy right in 2022 and beyond.