As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness,​​​​​​​ while marketers must navigate the personalisation paradox

While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI

SMB's are the backbone of our economy and understanding how they tick is vital for marketers. This new report, Publicis Pro reveals important strategies for unlocking their potential in B2B marketing

With consumer preferences continually evolving, particularly around diversity in advertising, Spark Foundry’s Insights Accelerated report reveals thoughtful, inclusive strategies to help brands stay relevant and connected in 2024 and beyond.

Celebrating an Honorary Fellow of The Marketing Society who first joined as a member in the early sixties.

Generative AI is creating new challenges for brand safety. Michael Thomson looks at the risks and what can be done to mitigate them

Insights, trends and highlights from Cannes Lions 2024 brought to you by our membership that speaks for itself

The 2024 Cannes Lions International Festival of Creativity underscored the importance of brand growth, creativity, AI integration, and the evolving

Saatchi & Saatchi showcase some of the best emerging motion creators in the creative industry.

A place where we all know each other's name. Key takeaways from Cannes 2024 from The Marketing Society member Linn Frost

Julian Boulding is back with his annual review of Cannes Lions. We hope you enjoy this dive into the deep waters of the French Riviera and all that Cannes has to offer.

A new report by Digitas in association with The Marketing Society reveals the current priorities for leaders and explores how marketers can deal with the impact balancing act

A new BCG survey in partnership with the Association of National Advertisers (ANA) of over 200 CMOs in 7 countries, reveals CMOs overwhelmingly positive view of generative AI (GenAI) as the top way to improve efficiencies and unlock growth.

Virgin Atlantic is well known for it’s exceptional customer service, learn about the secrets and strategies behind their best-in-class approach to customers.

Five take outs from Richard Shotton and Rory Sutherland's conversation on how applying behavioural science insights to marketing can lead to improved memorability and performance.

A summary of our global The Digital Day events for 2024 including reviews, photos, videos and more

A reflection on the role of the CMO based on a fireside chat at Digital Day Singapore

Tish House, Head of Conversion Marketing at ITV shares her top four takeaways from The Digital Day England 2024

Our The Digital Day England 2024, Coffeehouse takeover host Sarah Dear from Social Element shares her key takeaways from the event.

Darren Chuckry was invigorated by the dynamic interplay of technology and creative strategy steering the future of marketing at Digital Day Singapore

The Marketing Society’s Singapore Digital Day Conference was a whirlwind of amazing insights, top tips and case studies. RAPP's Belinda Clark share her favourite bits.