Think pieces

Insight, Data and Audience programme by DC Thomson

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Read about DC Thomson's Insight, Data and Audience programme

The Cannes Review 2023: Part 1

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Julian Boulding is back with his annual review of Cannes Lions. We hope you enjoy this dive into the deep waters of the French Riviera and all that Cannes has to offer.

Highlights from Cannes Lions 2023: AI, Unity, and Inspiring Moments

Credit: The Marketing Society Cannes Secret Garden Lunch
Tim Anderson takes us behind the scenes of his week at Cannes Lions 2023, sharing his key takeaways and inspiring moments

The Power of Love, Creativity and Technology:

Source The Marketing Society
Focusing on the magic of technology and creativity as the enabler for customer love at The Marketing Society and Accenture Song Cannes "The Love Lunch"

How Unreal Engine can be a brands' stepping stone to the Metaverse

Unreal engine - The Bubble Buddies (supplied by Wildstorm PR)
The Metaverse - what really is it?  It’s fine, you can ask that. It doesn't actually currently exist. Not properly. Let's explore that

Why sustainability first makes sense for marketers

MR

The global climate emergency warning lights are flashing red. It’s going to take concerted effort and commitment from regulators, organisations

AI is the new incunabular

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The Liberty Guild asked ChatGPT4 for its view on what AI means for the industry

From Artificial Intelligence…to Intelligent Brands

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When it comes to AI, where are the opportunities to truly transform and elevate value in how customers experience a brand?

Networking without losing your soul

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Less warm white wine and business cards more setting out to help than to sell. How to catalyse the conversation when networking

How AI can help marketers up their game

Source: Team Lewis Copyright Team Lewis
In times of change, it is nothing to fear. It is an opportunity where the cream of the crop rises to the top and I strongly believe AI will see marketers up their professional game.

Money’s too tight to mention | Part Three

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Part three in our series: How marketers can adapt strategies to reassure customers craving certainty and more stability

Money’s too tight to mention | Part Two

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Part two in our series: People are struggling to navigate their costs and spending, what does this mean for marketers?

Money’s too tight to mention

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In this three-part series, we look at how behavioural science can help build understanding, empathy and connection to the struggling consumer in 2023

A new wave of brand activism

Rob Mathie Banner
In a new quarterly series, On the One’s founder Rob Mathie talks to leading cultural activists to shine a light on marketing solutions for an increasingly uncertain world.

Why Marketing Matters

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Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Everything, Everywhere, All at once

Li an Lim Unsplash
How brands can help the world go faster in tackling climate change.

Volatility is a time for Marketing to shine

Connections and Conversations Source: The Marketing Society
In times of volatility, marketers have the (super) powers to ground organisations in what truly matters and steer the business to good growth.

Travel 2.0: We’ve returned to the skies…now what?

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While the travel industry is greeted with sentiments of positive recovery, there is, however, a small catch. Fuelled by the pandemic and the digital acceleration that came along with it, there has been a dramatic shift in travellers’ expectations.

The Round Up: Thinkbox research 2022

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From the most comprehensive look at BVOD advertising yet to our deep dive into the world of attention research to find out whether measurement is on the right track. ‘The Round Up’ brings together all of Thinkbox’s research studies from the last year in one place.

Six common errors in approaches to behaviour change

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​​​​​​​Crawford Hollingworth, Liz Barker and Katinka Duewel take a step back to look at some of the common errors behavioural practitioners can often make when trying to solve different behavioural challenges. 

How Formula 1 is winning the digital content race

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Ahead of lights out on a new season of Formula One, Jade Wood, CSM’s Group Marketing and Events Manager, takes a closer look at the equally fast and thrilling digital content race.