Marketers face a challenging year ahead but they have the best chance of spotting opportunities and maximising media spend if they understand the shifting trends within the industry and how customers are responding to changing circumstances.

Rather than providing a respite from the permacrisis that affects our daily lives, sport has often added to it over the last 12 months. This has led to many fans and pundits crying for a separation of sport and social issues.

With issues such as climate change, racial inequality, and corporate good being thrust into the limelight, it’s time that brands start listening to their audience.

With more and more marketers scrambling to reach new audiences and develop cookieless solutions, some seem to have forgotten what’s right under their nose.

The New Year is inevitably accompanied by the desire or motivation to cease or initiate certain behaviours. But we all know how quickly good intentions can fall by the wayside.

While 85% of the C-suite say transformation is essential, they are less certain about whether they are taking the right steps. EY share Four key actions CMOs can take.

Even if you have done everything right up until then, the sudden influx of new people and extended teams can undo all your good work. Here’s how to make sure that doesn't happen. 

400 private jets took world leaders to COP27. Dark Irony there. Simply not doing that, would have made an immediate difference.

As another year draws to a close, we reflect on 2022 and the topics on the minds of our writers and community.

Amidst all the just criticism of Qatar 2022, it can be easy to forget the power this game has to inspire, unify and create change.

Getting maximum value out of every penny of your marketing budget requires a different mindset – finding efficiency, doing more with less, and prioritising harder.

The metaverse is arguably the buzzword of 2022. It’s been making waves across the advertising industry for its potential to engage customers in totally new ways. 

Today we’ll be taking a closer look at four cookieless ways you can track attribution across your marketing funnel.

Innovative new solutions don’t just provide a method for building audiences in a post-cookie world - they also build consumer trust and open up entirely new marketing possibilities.

10 years ago I made my first conference speech as the President of The Marketing Society. For all the words spoken and written, have we made any progress?

The IAB UK Gold Standard is a one-stop-shop certification for companies that buy and sell digital advertising to ensure they’re adhering to industry best practice. 

Assembly spoke to Gen Z employees across the business to hear their own definitions of Purpose and the ways they’d like to see businesses evolving to reflect it.

Many agencies are saying they are diverse, or proposing diversity and inclusion in the pitch, then turning their back on that when they actually make the campaign.

How will the football industry approach the cost-of-living crisis in the UK? Harry Eckersley explores how stakeholders can provide genuine support for fans.

Climate change and global warming are the unignorable hot topic of our current time. See what Richard Armstrong has to say about ‘Why sustainable marketing is a priority’.

The rising cost of living and recession is already changing financial habits and pushing consumers to find new ways to manage and make their money go further.