Marketers continue to search for the ‘next big thing’ that will make their campaigns pop. And rooted at the heart of this ‘next big thing’ is innovation.

In this article, we strip back the covers on innovation and explore the processes that you can incorporate across your own organisation to encourage it to take root.

This is a data trail that proves that the great resignation is not a media-made-up story. The middle of the industry is missing.

Here are seven guiding principles to tell more modern and constructive marketing stories within the world of women’s sports.

As marketing leaders stay in their roles for shorter and shorter periods, turnover of CMOs is becoming an issue – but a shift in mindset could reverse that trend.

As humans, we have a natural urge for instant gratification – the temptation to forego a long-term, future benefit, to obtain an immediate and often less rewarding one.

Hear from our Creative Partner, StudioLR, ahead of Amplify Marketing Festival 2022.

Since the reversal of Roe v Wade, I’ve shed many tears watching the horror, sadness, and processing happening amongst my friends.

We’ve all read enough about in-housing now to know that as well as the copious positives, there are also a few pretty tough negative elements to contend with. 

Advertising will never be properly representative of the communities it is trying to reach until every single element of the process is re-analysed and reassessed.

Gartner flagged the warning “customer experience is the new competitive battlefield” a few years ago, and the message has sunk in at all levels within companies.

Which elements of what make us unique are truly determinant in driving the choices we make about products, channels & services?

Most of the UK lives outside London, but most of adland is in London. This can skew understanding of normal life, says Cravens’ Mark Hadfield.

The intense competition for the attention of younger viewers is seeing broadcasters develop new strategies to connect with this hardest to reach of audiences.

It’s 2022 and hell it’s time to bring on the Technicolour. And all bets are on creativity to help take us all to a happier, sunnier, more colourful place. 

Looking back over the dramatic transformation that programmatic advertising has brought to the wider advertising community, here's what we could have done differently.

Billions of people across the world are emotionally invested in the fortunes of these athletes, deeply in thrall to the individual dynasties they are building.

Sadly, even today, when you brief a lot of agencies, what you get back is a 30-second script. Not an idea. A script which is, in time, forcefully re-shaped, re-sized, blown up or cut down to fit whatever hole the media plan requires.

Marketing Leaders have a significant part to play in promoting and driving sustainability, and it is now more important than ever for brands to stand up. 

If I say metaverse, what comes to mind? The new improved ‘Second Life’? Something from a superhero film? A flash in the pan? In fact, the metaverse is a trillion-dollar opportunity. It’s understandably piquing the interest of many marketing leaders today.

We caught up with Andy Letting, alumni of the Marketing Leaders Programme, to find out the techniques from the programme that helped him understand leadership, become a better leader and develop techniques to deliver his "best self".