In today’s fast-moving digital world, attention is the ultimate currency, and Reels have become one of the most powerful ways to capture it.
Creators and brands are using short-form video to connect with people in ways that feel authentic, immediate, and impactful and what truly sets standout Reels apart isn’t just clever editing or catchy music, it’s the ability to tell a story that resonates deeply, culturally, and emotionally.
Introducing the Meta Reels Impact Awards
Which shine a spotlight on this brilliance as it recognises the brands, agencies, creators, and communities using Reels to drive real change, create emotional impact, and craft culturally aligned content that moves people.
Whether it's through smart storytelling, performance-driven campaigns, community engagement, or innovative use of AI, this is about celebrating those who are shaping the future of creativity in Asia.
We’re witnessing an explosion of creative talent across Southeast Asia, that being storytellers who understand their audiences not just demographically, but culturally.
The Meta Reels Impact Awards shine a spotlight on the vibrant creativity across Southeast Asia, encompassing global work from advertisers from 7 dynamic markets: Indonesia, Malaysia, Singapore, Thailand, Philippines, Vietnam and Emerging Markets such as Sri Lanka, Pakistan, Kazakhstan, Uzbekistan.
This awards show isn’t just about trophies but rather about recognition, amplification, and pride about South East Asia.
Brands and agencies are welcome to submit their entries in multiple categories if they meet the requirements.
An esteemed panel of judges will be revealed in the coming weeks, and the award ceremony will take place in Singapore in November 2025.
We encourage you to select your best work, connect with your Meta representative, and submit your entries as soon as possible. This is an exciting opportunity to showcase your creativity and innovation on Reels.
