Bring on the technicolour!

It’s 2022 and hell it’s time to bring on the Technicolour. And all bets are on creativity to help take us all to a happier, sunnier, more colourful place. 

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Ditch the Script

Sadly, even today, when you brief a lot of agencies, what you get back is a 30-second script. Not an idea. A script which is, in time, forcefully re-shaped, re-sized, blown up or cut down to fit whatever hole the media plan requires.

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21 ways to innovate at speed during Covid

In a year for the books, 2020 has challenged us all to pivot at pace. With change comes the potential for growth - and during lockdown...

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The importance of pause for creativity, opportunity and a good life

There are patterns to creative processes. One of the patterns that people who study creativity observe is that there is always a discontinuity...

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The behavioural scientist’s guide to fuelling creativity

Creativity is a skill that can be nurtured and developed and is useful in a multitude of capacities

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