A few days ago, I walked past two of my colleagues laughing and giggling, I asked what was up, “We just walked out of the most uncomfortable weekly work review ever. The work was terrible. The creative is not paying off on the strategy. Also there was no strategy and some folks have their noses put out of joint!” More glee. I was lost.
“It’s the inherent tension of the creative process” they said. Creatives obsessed by craft, strategists wanting their thinking stress tested and account people who just want to deliver for their clients; separate agendas. But magic happens when all three align perfectly.
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