The Fellows Fundamentals: Global Marketing

As part of The Fellows Fundamentals series Raoul Pinnell breaks down global marketing - what works, what doesn't and what best practice looks like.

Successful companies constantly hone and improve but group think can take over and restrict out of the box ideas.  Marketing, given its customer focus and creative inputs is a good place to challenge an organisation internally and positively.  It can bring the outside world into the inside world of a company. Often good products can travel and gain traction in new markets but what are some of the things that one might wish to consider?

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