An honest exploration of the choices, failures, and principles that shape marketing careers at the highest level. The insights from this great Fellows-led event

As part of the The Fellows Fundamentals series on the building blocks of modern marketing Charles Vallance gives a step by step pathway to launching a new brand.

As part of The Fellows Fundamentals series Raoul Pinnell breaks down global marketing - what works, what doesn't and what best practice looks like.

As part of The Fellows Fundamentals series Charlie Dawson and Anna Miley breaks down the brand experience - what it means and how to achieve it to it's fullest extent.

As part of The Fellows Fundamentals series, Alex Batchelor takes an in depth look at market research

As part of The Fellows Fundamentals series Kate Mackie looks at the rise in importance of B2B marketing today.

As part of The Fellows Fundamentals series Thomas Barta takes a detailed look at what marketing leadership is and what it isn't.

As part of The Fellows Fundamentals series the late Tim Ambler discusses the importance of measuring brand performance through non-financial metrics (brand equity) and not simply relying on financial measures like ROI. 

As part of The Fellows Fundamentals series Ruth Saunders takes us through the steps of optimising a brand portfolio.

As part of the The Fellows Fundamentals series, Daryl Feilding takes us through the steps to write a positioning for your brand with real life examples