We are delighted to bring you a Fellows Interview with Richard Morris, CEO UK & EMEA, IPG Mediabrands
The Marketing Society Fellowship is our highest and most prestigious accolade awarded to outstanding marketing leaders who have achieved significant success in the markets they’ve worked in and made an active contribution to The Marketing Society and our industry more broadly.
Who has been your biggest influence?
I’ve been positively influenced by all of my leaders in some form, but special mention to Nigel Sharrocks, Jerry Buhlmann and Jim Hytner.
What is your most hated business expression?
Standing something up.
What’s the smartest business idea you’ve ever had?
A bottled water company, where the water is always sourced within 10 miles of where it is consumed.
Which leader do you admire most and why?
Those who can communicate a clear and compelling vision and stick to it despite all the inevitable distractions.
What is on your mind the most right now as a marketing leader?
How you protect creativity, human ingenuity and long-term planning in a market context that seduces you to behave otherwise.
Why is being part of The Marketing Society important for your career?
The Marketing Society is the body that truly unites the marketing community and upholds Marketing's values and standards. This has never been as crucial today, with the ways to market in a seemingly constant state of iteration.
Why does marketing matter to you?
Brilliant marketing builds brilliant brands. And I believe brilliant brands matter.
What do you think the biggest challenge in marketing will be in 2026
Trusting art to build emotional connection between people and brands.
Tell us something that’s not on your CV
The Tetris European Hi Score.
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