The sun is shining, life is returning to our streets and, for those in the business of brand building, a new chapter is about to begin, says Arif Durrani.

Many industries were hit hard by the global lockdown caused by Covid19, but live sport has been especially decimated.

Three ways companies can change the world for good... We’re at a tipping point. Climate change has long been on the radar of individuals and companies.

How Covid-19 has changed the PR industry

The world has changed, and everyone’s online. And while it may at first seem counterintuitive, this could be the best time to send your customers something physically irresistible.

We are witnessing a profound shift in how corporate customers use digital to consume information, make informed buying decisions and engage with suppliers.

Brand experience plays a significant role in successful brand-led businesses, particularly in service sectors like travel, hospitality and retail.

Advertising’s role as an economic hero needs to be recognised. During life-changing times like these, as the behavioural economist Richard Shotton has observed...

Great 18th century thinkers such as Mary Somerville, David Hume and Adam Smith didn’t have marketing in mind but their ideas can still offer inspiration, writes Rod Gillies

During a crisis like COVID-19, people look to leaders for compassion, care and confidence in navigating the company into the future. We detail specific physical, mental and relationship needs workers have, based on our data. We share a checklist for immediate actions from the C-suite on the people front.