Think piece

Din and tinsel

Din and Tinsel, or Advertising as Showmanship – an exclusive extract from the new audiobook of The Anatomy of Humbug, read by the author, Paul Feldwick.
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Connected packaging in the next decade

The next decade will be the most progressive in history when it comes to technology.
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Is advertising art or science?

No, it’s not. We were delighted to be invited to speak at the launch of Eat Your Greens, a compendium clarion call for evidence-based marketing that we contributed to, in Amsterdam.
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WPP CTO: how tech is enabling transformation...

In today’s world, companies of all sizes and types aspire to connect with customers and build relationships that translate into business growth.
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Media for tomorrow’s world

One way to combat climate apathy must be to make the crisis a part of our daily conversation, writes Bloomberg's Arif Durrani
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Why has beer advertising lost its bottle?

It used to be said that people didn’t drink the beer, “they drank the advertising”. Despite it being one of the biggest parity markets out there, beer brands used to use...
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The Brave are dead. Long live the Brave.

What it means to be brave about mental health. And five things every leader should keep in mind.
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Marketing pearls of wisdom from around the world this year

It’s that time of year again — time to reflect and refresh. As global editor for Think with Google, I’ve been privileged to work with editors and contributors across 21 different markets this year.
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What 2.7M YouTube ads reveal about gender bias in marketing

Geena Davis, Academy Award winner and founder of the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University...
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10 digital marketing predictions for 2020

What are the changing consumer behaviours, new technologies, and industry trends that are set to disrupt marketing in 2020?
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