We’ve read the 2021 predictions and trends from senior leaders in the media and marketing industry, but what about the younger generation?

In July I wrote a column that highlighted the connection between levels of advertising spend and levels of consumer confidence in the market.

As behavioural scientist and expert on habits BJ Fogg says “If you pick the right small behaviour, and sequence it right, then you won’t have to motivate yourself to have it grow.

LOVE or FEAR's Matt Waksman, and live-in care specialist brand Elder's Gareth Main explain how they went from pitch to national brand campaign without meeting in person.

Here is a safe prediction. Pundits will write lots of books about the Post-Covid world. As a publishing news hook, it is too good to miss. The Financial Times just reviewed four such, which seem premature...

With the start of the new year and the approaching launch of our new book “Wonder Women: Inspiring Stories & Insightful Interviews with Women in Marketing”...

Whether brands know it or not, sustainability is going to be much higher on their agenda in 2021. For the simple reason that following the disasters of 2020...

In an age where ecommerce has never been a more crucial revenue stream, with high streets closing once again and the prospect of an online Christmas...

With consumers spending more time streaming digital TV content via connected TV (CTV) devices and platforms, now is the time for brands...

There’s not a brand out there that would want to be judged as mediocre. But how best to communicate quality?