AI and Copywriting: embracing the benefits

In the field of digital creative, the last frontier for AI is copy. For writers, this means we can scale our craft to meet the ever-growing demand of personalization.

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Unreal Engine is revolutionising other creative industries

Advertising seems to have an enormous blind spot around embracing change when it comes to emerging technology.

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Tokyo 2020 has been the queerest games ever

While there’s much to celebrate, the games also provide a magnifying glass for how far there is still to go in LGBTQ+ inclusion and acceptance in sport and way beyond it. 

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Where's my logo? The hunt for the right version of everything

I’d say that most of us who work in marketing are quite well organised. We manage to implement campaigns, manage agencies and we usually manage to keep a smile on our faces.

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Communicate Creatively and Effectively

Making the case for the importance of advertising and justifying the expenditure that goes behind it isn’t always easy. This data makes that case very powerfully.

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The Olympics: finding authenticity in a corrupted world

In the run up to Tokyo 2020 the question on everyone’s lips was – “will it be the same without spectators?”

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Why is one of the best brand building levers not fully exploited?

Consumer experience plays a crucial role in shaping brand memories, yet analysis shows few brands are fully harnessing its power to build to build experiences that drive brand value.

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Getting to that difficult second album

Successful brands create meaning for consumers and deliver better than their competition.

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Social media in the Middle East

We’re taking a look at where influencers are flocking to and what’s keeping consumers are engaged.

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England’s most marketable generation destined for glory

This summer will be the true test of England’s new generation of stars to see if off-field achievements can match those on the field.

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