At a time when Baileys sales were stalling and brand metrics falling we looked to reignite the brand and attract a new audience by going beyond the category for inspiration to something deeply loved by our target group: chocolate.

How a small homeless charity found a fundraising response.

Depaul UK is a charity that helps young homeless people get off the street, before it’s too late. Youth homelessness is a growing issue in the UK and demand for Depaul UK’s services outstrips supply.

For the last fifteen years, AXE, known as Lynx in the UK has become famous the world over for giving guys the edge with girls. This promise of seduction has been underpinned by great fragrances and a compelling brand idea – The AXE Effect.

With fading sales, Jaguar needed the F-TYPE convertible to revitalise the brand;

In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmitigated gloom. Stories about the ageing profile and decline of print readership dominated coverage.

This is the story of how Expedia’s Travel Yourself Interesting campaign brought value back into a commoditised e-commerce market.

This paper tells the story of the 2013 John Lewis Christmas Campaign. It was the most ambitious marketing communications undertaken by the retailer to date.

From 2010 onwards, easyJet boldly repositioned from a pure low cost proposition, to a customer-centric, affinity-driving brand.

The BT Sport campaign explored a paradox of how a very expensive asset was made more valuable to a business because it was given away to the customer base for free. It’s a story set within the world of telco’s and it starts in 2012.