Case studies
2014 winner: Sainsbury's, Content & Highly Commended Social Media
It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in those last few weeks when the fight for Christmas was really on.
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2015 Winner: The LEGO Movie, Best Leading Edge Thinking - case study
For the UK theatrical launch of Warner Bros.’ The LEGO Movie, the challenge was the movie having no existing cinema heritage, known characters or previous franchise knowledge to help it gain traction pre-release.
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2014 winner: Unilever, Marketing for Sustainable Consumption - case study
In 2013 Unilever set out to revolutionise the aerosol deodorant category as we know it.
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2014 winner: Burton's Biscuit Company, Marketing Leadership - case study
Led by Chief Marketing Officer Stuart Wilson and his Leadership Team, the scale of the task was enormous.
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2014 highly commended: British Gas, Marketing for Sustainable Consumption - case study
All energy companies have an obligation to fit Smart Meters in all their customers’ homes by 2020.
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2014 highly commended: Seraphine, Marketing on a Shoestring - case study
Sparked by the unprecedented global press coverage the royal marriage had received, the thought was simple; how could Seraphine, a maternity wear brand, plan for the opportunity that an inevitable royal pregnancy would provide?
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2014 Highly Commended: Go Ahead Group, Mobile Marketing - case study
The Go-ahead Group is one of the UK’s leading providers of public transport. Traditionally bus tickets were bought on bus, which slowed down boarding times and required the correct amount of change.
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2014 winner: Paddy Power, Cause Related/Highly Commended, Communications - case study
This entry is all about cause-related creativity on a shoestring. Or at least a bootlace. It tells how Paddy Power invited Stonewall to help tackle one of the toughest challenges in sport: homophobia in football.
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ITV 2013 case studies - celebrating 12 months of TV
Television enjoyed 12 months of WOW and defied the glum prophecies of a year in the shadow of London 2012.
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Pioneering Spirit 2013: winner and shortlist
Over the last two years we’ve held dinners in Porto, Madrid, Berlin, New York, Sao Paulo, Hong Kong and Istanbul as well as a host of cities in the UK.
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