In 2011, it became clear that RSA’s marketing structure (with a large Group Corporate Centre Marketing function) was not delivering the desired results.

“Don’t Cook JUST EAT”

Revolutionising cheese

Business objectives:

Executive summary

Executive Summary 

This paper shows how broadcast effects can be achieved by digitally led campaigns.

Introduction & Summary

A small charity which helps disadvantaged young people used a clever phone app to form strong bonds with an elusive audience. Key insights

  Executive Summary  Lafarge is the market‐leader in cement manufacturer and holds top‐ranking positions in aggregates and concrete.