In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmitigated gloom.
Stories about the ageing profile and decline of print readership dominated coverage.
The Leveson Inquiry brought bad publicity and the threat of further regulation.
Lacking a modern, united voice, the industry was being eclipsed by other media and the new tech companies.
This case demonstrates how Newsworks, the marketing body for national newspapers, adopted a strategy that successfully changed the climate around the industry among media agencies and clients, increased consideration of newspapers as an advertising medium and brought in new revenue.
To register your interest or to find out how to enter the next Awards for Excellence visit our Awards site.
Login to download the full case study below:
Newsletter
Enjoy this? Get more.
Our monthly newsletter, The Edit, curates the very best of our latest content including articles, podcasts, video.
Become a member
Not a member yet?
Now it's time for you and your team to get involved. Get access to world-class events, exclusive publications, professional development, partner discounts and the chance to grow your network.