Thinkbox: 234 million views

It is a valid question. Why should you read this? You’re undoubtedly busy and there’s that new guide to programmatic buying eyeing you seductively from your desk.

We think you will find this a useful read because it deals with some of the prevalent themes in marketing today and how they do or don’t affect TV and TV advertising. Things like narrow and mass targeting, what young people are up to, what new forms of video mean for advertising, and the latest effectiveness evidence.
This booklet attempts to contextualise some of the rhetoric, deflate some of the myths, and might even surprise and inspire you (did you know that that an average broadcast TV campaign of 400 TVRs in the UK gets 234 million views?).

While it is true that Thinkbox has an axe the size of Sussex to grind, we always grind it in full view and only ever draw on the most rigorous research to sharpen it.
We want everyone in marketing to make informed and effective decisions, and our belief is that this is only possible with the facts at your fingertips. We hope you find this useful – or at least a warm-up for that programmatic buying guide.

Read the full guide below and more from Thinkbox in our Clubhouse.