The Belt and Road Initiative (BRI) is possibly the greatest business opportunity of the 21st century

As the only hostel specialist, Hostelworld needed to sell this form of accommodation to young travellers.

When we launched our campaign #bloodnormal in October 2017, we knew we would get some hateful reactions. But you don’t break taboos without triggering visceral negativity. Otherwise, it wouldn’t be a taboo.

New Year’s Day (NYD) is the most important day of the year for takeaways.

Pub landlords, our primary target audience were being forced to close their premises at a rate of 23 pubs a week.

In the US, somebody suffers a heart attack every 42 seconds

This paper is about breaking conventions. The conventions of the agency model, the conventions of branding

When did you last think about your own death? Or what will happen to your body after you go?

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new generation of digital-native kids.

KFC’s Dirty Louisiana burger was an indulgent beast.