2019 Brave Awards commended, Ecover

Pay for your meal with a piece of plastic waste. This was the challenge Ecover set consumers, media, influencers and retailers at its Rubbish Café experience.

12 million tonnes of plastic ends up in our oceans each year. That’s a truck load of rubbish every minute. Packaging makes up to 40% of all plastic usage – and not enough is being recycled.