Pay for your meal with a piece of plastic waste. This was the challenge Ecover set consumers, media, influencers and retailers at its Rubbish Café experience.
12 million tonnes of plastic ends up in our oceans each year. That’s a truck load of rubbish every minute. Packaging makes up to 40% of all plastic usage – and not enough is being recycled.
Ecover asked us to help them communicate their fight against plastic pollution, as they continue tackling this issue with 100% recycled/recyclable washing up bottles.
This case study will reveal how, working with Ecover, we created the world’s first ever rubbish café; where punters could only enter if they paid with recyclable plastic rubbish. The café served up a zero-waste menu plus inspiration and ideas for reducing, reusing and recycling plastic.
By cleverly showcasing the value of putting plastic back into the recycling system, it accelerated attitude change, provided a contagious media and social story, and delivered significant commercial sales success. We successfully achieved our three main objectives for the activation:
- Help make the...
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